Stylehub Australia expands online operation with the help of 24Seven Commerce RMS POS eCommerce Integration

Headquartered in Sydney Australia, Stylehub a leading fashion retailer, re-launched its eCommerce website, deploying an Omni Channel integration solution from 24Seven Commerce. The integration streamlines the management of product content and web orders, removing redundant and costly manual data entry. The deployment of 24Seven Channel Manager enables bi-directional data exchange between physical stores and Stylehub’s new website. Product information, inventory, orders and shoppers’ data is exchanged and synced between in-store and online channels automatically.

Prior to the POS to e-commerce integration, Stylehub struggled with keeping inventory synchronized with its online operations. Store management was searching for a way to automate data entry and reduce manual processes. www.stylehub.com.au was re-launched with a fresh design on the WooCommerce platform. With 24Seven’s integration between WooCommerce and Microsoft Retail Management System (RMS POS), Stylehub gained a fully integrated e-commerce and stock control system that allows the apparel retailer to run their online and in-store business more efficiently, automatically synchronizing in-store inventory availability with their website.

24Seven’s Channel Manager application is a cloud-based connector, enabling bi-directional data exchange between physical stores and e-commerce platforms, including online channels like Amazon, eBay and Jet.com. Using 24Seven Channel as an aggregator, Stylehub connected online and offline operations, leveraging their Microsoft POS system for managing web products and orders.

“24Seven Commerce not only understands e-commerce but also understands brick-and-mortar retailing and Point of Sale systems. Integrating my RMS POS system with our Woo Commerce website has streamlined our business operation. Our online store now syncs inventory and web orders automatically with our multi store operation. 24Seven Channel Manager interface is intuitive and enables our company to easily integrate with other online channels in the future. Quite frankly, it’s refreshing to see a company truly dedicated to the specialty retailer,” said Carla Efstratiou, Founder and Director of Stylehub Australia.  

24Seven Commerce has developed ready-to-use integrations between the world’s top POS systems and e-commerce platforms including - Magento, Shopify, BigCommerce, WooCommerce, NopCommerce, Open Cart and 24Seven Cart. The company has also developed and launched two-way POS integrations with leading marketplaces Amazon and eBay, and niche marketplaces such as fancy.com, Farfetch and Smart e-Tailing.

“Our integrations extend a retailer’s POS system, unifying both physical and online operations, this includes online market places like Amazon,” said Anil Jindal, 24Seven Commerce founder and CEO. “To succeed online retailers have to have a POS system that’s integrated with their e-commerce system. Our mission is to make integrated e-commerce accessible to every brick-and-mortar retailer. We deliver integration on an easy to use platform, in the cloud and it only takes a couple of days to set-up the integration for the retailer,” said Jindal.

About Stylehub:

Stylehub is an omni-channel women’s wear boutique based in Sydney Australia, incorporating the very latest in technology to service their customers.  The company caters to young trendy women, influenced by what their favorite models, media personalities, celebrities and stylish friends are wearing. Stylehub leverages cross platform marketing, particularly social media to ensure their customers are connected with the Stylehub brands and up to date with every aspect of the retailers business and products. Visit them online at www.stylehub.com.au.

About 24Seven Commerce:

24Seven Commerce is a global provider of cloud based solutions that automate retail store operations with e-commerce platforms and online channels. Companies in over 20 countries rely on 24Seven’s integration services to enable selling on global marketplaces. 24Seven supports systems from the leading POS and e-commerce platforms, including applications from Microsoft, Amazon and eBay. 24Seven Commerce is headquartered in San Jose, CA with an office in Asia. For more details, please visit www.24sevencommerce.com, or call 408-329-6551.

Tips to make your POS eCommerce Integration promote your business

As Bill Clinton once commented - “the single most important factor in your retail business is – your customers”. Whether online or offline, your customers are the main driving factor behind the success or failure of your business. You must always remain on your toes to serve your customers with whatever best possible thing you can manage.

Now, if you are using a Point-of-Sale system, you are actually a few steps ahead of your competitors in wooing customers. POS systems offer some unique features to manage and control discounts and other sales offers that keep you stay in touch with your customers at all time. Let see how a few simple tricks can do wonders for your business!

Putting items on sale

Being a retailer, you must make both your retail and the web store a ‘happening place’ for your shoppers. There should be one or the other promotional activity running on your store. A group of your customers should always be looking for the next sales day or promotion activity. You can name a sale-campaign as “customer appreciation day“, “Value Return week”, “Stock clearance sales”, “Weekender Specials”, etc.

Now, in all cases, you can set the sale prices in your POS system in advance. Before you specify the sales prices of your products, you can specify start and end dates or the campaign or make it a weekly schedule (put some items on sale on Saturdays and Sundays) in your point of sale. When a customer buys an item on sale, POS will automatically take the sale price. When the campaign ends, POS will convert the sale price to the regular price.

You can set sales-schedule in your store. If you are using any POS integrated eCommerce, you can take this complete sales-schedule to your online store and avail these offers to your online shoppers.

Provide a gift with a purchase

In some popular POS systems, you can assign a promotional or gift item (called a “tag along” item) with every item in the database. Thus, when a shopper buys a particular item, the POS will automatically include the gift item in the sale. Even more, you can also specify the quantity of the gift item you want to provide with the purchase.

Before you give a gift for a purchase, you will need to specify an item as gift and place it as a “tag along” item to the item you wish. For example, let us consider that you want to give a skating board to the customer who purchases an item that priced at more than $300.00; you will need to assign the skating board as tag along item to each item whose price is more than $300.00.

If you have shopping cart software that integrates with the POS, these gift details can also be synchronized with the webstore for your online customers.

Setting up discount schedules

Many point-of-sale systems offer two wonderful types of discounting mechanisms; the mix and match - where a customer gets a discount when he/she buys a certain quantity of similar items. The second one is “Buy X, Get Y for Z”, in which the customer gets a certain number of items free or at a discount when he buys a certain quantity of those items at the normal price. In both the options, when a discount is set for an item, the item's price is automatically reduced as that item is added to a sales transaction (or to the shopping cart in case of the POS shopping cart software) and discount conditions are met.