Taking your offline business in online vertical is e thing, but to stay afloat and to make profits out of that business is a different thing altogether. Online business is comparatively easy to start. However, there are many challenges that an online retailer needs to face while operating an online store.
While some eCommerce platforms provide analytics for getting a clear picture about the number of customers that visited the online store or the visitors that had clicked on a particular product or percentage of visitors that have actually purchased from the store. Howbeit, it is difficult for the online retailer to find out and focus on that criteria that is the actual differentiator that satisfies the customer’s expectations. Optimizing is definitely one of the surest ways to ensure that the customers’ expectations can be met which also results in increasing the sales.
Below mentioned are a few of the points that are helpful in optimizing the
eCommerce platform:
#1. Images & description: The only way that an online visitor is able to see & judge about the quality of the product is through the product images and the description. Using high quality images helps online visitors to check about the product, their features and the quality of the product. Online retailers must offer multiple product images that help online visitors to make-up their minds about the product. Including images clicked from different angles provide a clear and comprehensive view of the product and also highlights minute details about the product.
In addition to this, online retailer must ensure that the products are sufficiently described and all the relevant information is provided about them. Additionally, online retailers can offer recommendations to the online visitors so that they have additional information about the product that are not offered by an online retailer.In addition to this, an online retailer, for optimizing the product web page, should include product related keywords that are helpful in finding out the product on the search engines.
#2. Displaying related products: This is one of the ways to increase the sales of the online store by displaying related products next to the products that are searched by the online retailers. For example, if the online visitors are searching for any mobile phone, online retailers can give the products such as cases, their chargers or data cables as their related products. Online retailers can also offer different products that are high priced as compared to the products that are searched. This enables that online visitors to get a complete product and also helps in getting information about the different products that are available in the market.
#3. Simplifying the processes of shopping cart: The shopping cart should be such that the internal processes related to order placing or navigation or payment gateways should be simple to understand so that online visitors are able to place orders easily. In case if the processes are confusing and not easy to comprehend, it drives away the online visitors. In addition to this, online retailers should ask for only that information that is necessary for placing an order. Asking for additional information means that it takes time to place orders & online visitors are reluctant in providing any extra information.
#4. Highlighting ‘Add to Cart’ button: Highlighting ‘Add to Cart’ drive online visitors to add products that they are searching to their shopping cart. This is the call to action button that needs to be highlighted so that the customers need not to find it. This also facilitates the online visitor to revisit the shopping cart & purchase products that are added previously. The web store should provide facility to save the products that are added to the shopping cart.
#5. Enhancing customer services: Customer service is the most important aspect for any eCommerce company. Online visitors need support for completing their online shopping. In this case,it is necessary for the online retailers to have an impeccable online customer service facility so that they can help visitors to clear their doubts about the products & help them in completing the purchase processes. This also helps online retailers in finding out the pain points that are faced by them.
#6. Customer Reviews: Online retailers should provide the facility to online visitors write reviews about the products. This helps online visitors to get more information about the products that are not being displayed by the online retailers. Additionally, customer reviews also provide information about the products, its usage, and the features that are not mentioned by the online retailers. It’s apparent that all the reviews are not worthy to be displayed, however, it is important for the online retailers as well as visitors to have reviews.
#7. Multiple payment options: To facilitate the online visitors, retailers should multiple payment options so that they can complete the purchasing process. The most frustrating thing for an online visitor is not getting the payment option through which the shopping can be completed. Offering various payment options such as cash on delivery, or through a debit card or credit card or through online banking helps visitors to shop online.
#8. Security and trust: Since the eCommerce companies deal with online payments, it is necessary on their part to offer security to transact through the payment gateways. The online visitors need to fill their account related information while transacting through the online store. Therefore, it is mandatory for the online retailers to display some trust seal so that customers have information about the steps that are taken by them to fully secure the transaction process.
24Sevencart help you in your online ecommerce business. We creats websites keeping in mind all the above points.
The above said points are definitely going to help online retailers gain trust and confidence of the online visitors and increase the customer service experience while transacting through their online stores.
