Futureproofing eCommerce – Beyond Social Media and Convenience

An announcement came from Facebook that it is testing a “Buy” button for aligning the eCommerce experience for its users. It allows the users to click on the “buy” button on an ad or post that is similar to share or like a button. This enables users to purchase directly from the Facebook.

This feature of click-to-buy symbolizes a step for integrating social media channel and commerce. Retailers operating their online stores need to think beyond the handiness of a feature and focus on those issues that can simplify the eCommerce operations. Retailers can focus on capitalizing the social and mobile behaviors, get the customer insight and use the predictive analysis for getting more accurate information regarding the customer behavior. 

Easy and quick decision 

The rise of social and mobile eCommerce has totally changed the current scenario of retail vertical. Customers can make their purchasing decision more efficiently and effectively for any product at any time. Customers can use their smartphones while in the stores to scan QR codes to find and compare prices on the spot. They, further, can make a decision whether to buy products or to move to any other store. Their purchasing decision is also assisted by the product reviews given by the product users. 

Retailers need to keep themselves updated with the latest developments in the retail vertical by accepting social reviews, supporting their products with customer reviews, and ensuring that the products are priced and promoted in such a way that it appears to be the most viable option for customers. 

Customizing the products

Customizing is the best way to market your products. With the increased usage of interactive technologies, retailers can fetch the first hand information regarding what customers like. Customizing the products and interacting with customers create a sense of loyalty. With this retailer can adapt their products with the changing requirements.

Customer information and experience

With the increased customer touch points in the current retail vertical, these points generate various types of information. This information can be regarding the frequency of purchases, types of product purchased, customers’ preferences, customers’ profiles and the average amount spent on each purchase. By aggregating the information, retailers can identify the pattern in it and accordingly design an appropriate marketing strategy or a different product concept.

This information also reveals the points where the company is lacking and the customers are falling out of their shopping funnel. This type of arrangement offers  a  chance to analyze every interaction and content, and to implement the necessary changes. 

Smartphone Compatibility with Web Store

Innovation in the mobile & internet technology seems to make it mandatory for retailers to adopt mobile websites and eCommerce. With more people adopting and spending time with smartphones, it becomes necessary for retailers to encash the opportunity. Now consumers can access the any information on their smartphones.

Retailers, therefore, are embracing mobile commerce as a channel for marketing ad expanding their customer base. 24Seven Cart offers a solution to retailers to launch their web stores on this platform. Since this platform is smartphone compatible, it gives an additional opportunity to connect with the prospective customers. In the mobile version of 24Seven Cart based web store, retailers can select the elements that they want to display.

There are multiple benefits of Smartphone compatibility:

• A single 24Seven Cart platform is used for both web store and mobile commerce.
• Multiple functionalities can be incorporated such as catalog, checkout, inventory, order management, etc.
• Payment gateway integration that supports mobile platform.
• Mobile commerce platform is synced with the web store platform. Therefore, the changes made in the web store platform are updated and highlighted in the mobile platform also.

eBay eCommerce Integration with 24Seven Cart

Nowadays, there is a fad of integrating online marketplaces with eCommerce stores and retailers are trying to cash on this opportunity. Online marketplaces such as Amazon or eBay offer huge potential for small eCommerce stores with their large customer base and an established reputation.

With the increase in eCommerce platforms, retailers want to expand their market base not only in domestic territory but also in international too. Retailers can display their products to the online marketplaces such as eBay and Amazon with this integration. eBay integration is helpful retailers in the way by offering them its existing capabilities and resources. Retailers can use the marketing efforts of eBay. It also gives an opportunity to compare products and their prices with the competitors.

24Seven Shopping carts can be directly connected with eBay website and with this; the maintenance & update get simpler. This lets the product information get synchronized with the eBay’s product data. Similarly, orders generated through eBay are synchronized and can be downloaded in the web store.

Retailers can handle multiple functions by integrating eBay with their web stores such as:

Create eBay listings: Retailers can push their products to eBay.com directly from their product catalog with appropriate listing categorizations and pricing for maximizing visibility.

Import Orders: Integration allows retailers to receive orders from eBay automatically once the products are listed and sold. It helps in creating customer and sales records for those sales that happened through eBay.

Inventory optimization: Integration with eBay helps retailers in optimizing the inventory levels by synchronizing it with eBay. The inventory levels get automatically updated when a product is sold through eBay.

If you want to integrate your Web store with eBay then send your query at sales@24sevencart.com for more information.

24Seven Cart – Your Multi-Channel Ready eCommerce

This comprehensive eCommerce software is a perfect solution for those retailers who are seeking to adopt the online vertical or wants to replace their complex & open source storefront. 24Seven shopping cart platform features a multiple payment option, real-time shipping calculator, integrates multiple POS systems such as Microsoft RMS, Tally. ERP 9, Retail Pro and is compatible with smartphones.

The flexible architecture of 24Seven Cart helps retailers to accommodate multiple features as per their requirements. This eCommerce platform is a multi-channel ready platform and can be integrated with various platforms such as Point-of-Sale platforms, online marketplaces, various comparison engines, social media channels and is mobile compatible. It helps retailers in displaying their products over various channels in domestic and overseas location. 

Retailers can upload & update the physical store’s product information over multiple channels in real time scenario with this integration.This information can be synced as per the retailers’ convenience. It also helps in downloading web orders from multiple digital channels to point-of-sale systems. Mobile compatibility of this platform helps online customers to access & retrieve product information anytime from anywhere. 

Retailers get updated reports about the business generated through these multiple channels and can accordingly design their marketing strategy.