Futureproofing eCommerce – Beyond Social Media and Convenience

An announcement came from Facebook that it is testing a “Buy” button for aligning the eCommerce experience for its users. It allows the users to click on the “buy” button on an ad or post that is similar to share or like a button. This enables users to purchase directly from the Facebook. This...

Smartphone Compatibility with Web Store

Innovation in the mobile & internet technology seems to make it mandatory for retailers to adopt mobile websites and eCommerce. With more people adopting and spending time with smartphones, it becomes necessary for retailers to encash the opportunity. Now consumers can access the any information...